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E-Business Glossary



Access Provider

A company that provides connectivity to the Internet. Customers of Access Providers pay a fee and are then granted access to the Internet through an electronic account defined and managed by the providers.


Multi-media extensions for web browsers that are provided by Microsoft to enhance the web site browsing experience.


Abbreviation for Application Service Provider. These are hosting services will operate, support, manage and maintain your applications for a fee.


Abbreviation for Asymmetrical Digital Subscriber Line. Provides high capHTIty (bandwidth) connections to the internet, but uses twisted copper wiring so that the user can use regular phone lines.


The name of the ‘process’ that is used to verify the identity of a user as they log onto a network.


B2B Aggregators

Suppliers or ‘intermediaries’ that aggregate the products or services of others and remarket it to specific markets and communities. Usually provides for increased revenue or added value to others in the supply chain.

B2B Exchanges

A business exchange that fHTIlitates introductions, listings and manages the transactions between buyers and sellers in specific markets. These are usually vertically or industry oriented.

B2B Portals

In business-to-business terms, a portal is usually a one-stop destination specific to an individual industry or function in the B2B cycle.


Describes the amount of data that can travel through the Internet or communications network in a specific period of time. Usually measured in seconds.


Provides the user with the ability to mark their favorite pages and web sites so that they may be accessed quickly and easily. Most browsers (e.g. Internet Explorer and Netscape) support the bookmark function.

Brick and Mortar

A term used to describe traditional stores and methods of selling and distributing products and services.


The act of putting your corporate literature in basic static form directly on a web site.


A software program that, such as Netscape Communicator or Microsoft Internet Explorer which interprets the HTML and web documents so that they may operate on a point and click interface.


Abbreviation for Bulletin Board System. These systems allow others to read, comment, and electronically post new messages to the group reading them. They are often used by special interest groups and represent a low cost and effective collaboration forum for the Internet.


Abbreviation for Business to Business. The portion of the Internet market that effects transactions between business operations and their partners in marketing, sales, development, manufacturing and support. This is the largest and fastest growing portion of the Internet.

Business Networks

Relationships between suppliers, buyers and intermediaries usually organized by industry group or the contacts of an individual organization.

Business to Business Transactions

Business transactions conducted over public or private networks, including public and private transactions using the Internet as a delivery vehicle. These transactions include financial transfers, on-line exchanges, auctions, product and service delivery, supply chain activities and integrated business networks.


Abbreviation for Business to Consumer. The marketing, sale and support of goods and services to consumers on the Internet.



Can have two meanings on the Internet. A ‘channel’ is a web site designed to deliver content from the Internet to your computer, similar to subscribing to a favorite web site. Typically, it is not necessary to subscribe to a web site, but by connecting to the ‘channel’, suggested content can be delivered to your desktop browser.

Channels of Distribution

A distribution ‘channel’ is a method of providing your product or service to the target user of the system. This could be an on-line mall, portal, or your own brand site or distribution supply chain.

Change Management

The program to define, implement, and refine changes required for the business to affect a change in strategy, process and technology. Used extensively in existing ‘brick and mortar’ firms to assist staff to transition to new business practices.


Chat systems are used to allow users of networks and the Internet to communicate in real time.

Click and Mortar

General description used for existing or traditional business operations that were formed and operating before the .com revolution began.


The act of clicking (with a mouse) on a particular graphic or element on a web page. These clicks are measured to determine the effectiveness of advertising, content and traffic patterns of individual web sites.


Netscape’s browser, collaboration, and communications software developed in January 1997.


Electronic forum where individuals and groups gather to find relevant and pertinent information. They are often segmented by interest or geography.


The actual material, text, graphics and other multi-media components that make up a web site.

Content Management

The system and method, by which content is updated, changed and re-posted to a web site.


Stores personal preferences for Internet information and communication tools in files in a browser’s folder. This is a text file that contains information of users preferences that is created and stored in memory while the browser is running. In addition, cookies can also save information such as the date the web site was visited, what purchases were made, what banner ads were clicked on, what files were downloaded and the information that was viewed.


From the Internet perspective this is the abbreviation for Cost per Thousand Impressions. A measurement of how many times someone has viewed your banner ad via a browser.


Abbreviation for Customer Relationship Management. This comprises the strategy, processes and technology required to support effective optimization of the customer relationship. Most CRM systems support these activities with customers before and during the sales process and over the lifetime of the customer relationship.


This term was coined by William Gibson in 1984 and is used to describe the place where people interact, communicate and exchange information using the internet.



Allows a PC to dial into a server and connect to the Internet using either SLIP (Serial Line Interface Protocol) or PPP (Point-to-Point Protocol) connections. This connection makes it possible for the user to work with any software that supports the communication protocol TCP/IP groups that hosts and local area networks are placed in.


Being excluded from a business network or supply chain due to new market conditions, pricing or distribution process and operations. Usually happens when the value being provided by the organization is not high enough to prevent being squeezed out of the chain.


All of the computer users of a commercial Internet provider make up a domain.

Domain Name

The unique name that is used to identify a web site. It contains two or more parts separated by a dot.


Early Adopters

Groups of users, individuals or organizations that will typically adopt a new technology and new work processes early in their introduction to the marketplace.


Abbreviation for Electronic Data Interchange. This is the controlled transfer of data between businesses and organizations via established security standards.


Electronic mail sent via the Internet. By sending email a file is created that will be transmitted and delivered to an electronic mailbox of the person you addressed the message to.

Enterprise Application Integration

The integration of enterprise level applications to form an improved business system for employees, partners and clients of the organization.

Enterprise Information Portals

These are rapidly becoming known as B2B systems. The successor to the Corporate Intranet, these portals provide relevant information and applications to the desktop of staff inside the organization.


Abbreviation for Enterprise Resource Planning  - Systems and processes. These are systems and processes used by the organization to leverage the development, manufacturing and delivery capabilities of an operation.


Systems that support the purchase of products and services across the Internet.


A popular search engine and portal, which uses keywords to create summaries of each of the web pages and Usenet newsgroups the search criteria matches.


Private wide area networks that run on public protocols with the goal of fostering collaboration and information sharing between organizations.


Term now used broadly for the act of doing business using the Internet and other electronic means to conduct business transactions.


Electronic locations where buyers, sellers and intermediaries meet to conduct business.


Online sales of retail style goods.


Online publications in the form of newsletters or magazines that allow for a new way of communication and interaction to occur on the internet.



Abbreviation for Frequently Asked Questions. Helpful way for new users to look at previously asked questions (and answers) online.

File Server

A computer that stores and makes Your Listing programs and data Your Listing to other computers on a connected network.


A locator used to find people on the Internet.


A software/hardware configuration that separates an internal local area network from the external Internet.


Abbreviation for File Transfer Protocol. A protocol used on the Internet to transfer many different types of information in the form of files and data.



A hardware or software component that links two otherwise incompatible applications or networks.


A navigational tool that finds resources and information on the Internet by using a multi-level menu system.


Home Page

Using HTML, Internet providers are able to create a home page, which is the first page a user sees when entering a URL for a web site.


Abbreviation for Hypertext Markup Language. The language used to create a web page. It is used to format the text of a document, specify links to other documents and describe the structure of the web page. In addition, HTML may also be used to display different types of media such as images, video and sound.


Abbreviation for Hypertext Transfer Protocol. A protocol used to transfer information within the World Wide Web.


An electronic link that can be programmed so that it is possible to make a jump from one document or web page to another. These are the primary tools for navigating the Internet.



The number of times that an element of a page has been viewed by an individual browser. Often used to count Internet ad placements.


The Infomediary is a variation of the portal. In addition to providing specific information for an individual industry, the Infomediary is usually a creator or reseller of content.


Internet based computing networks that are private and secure.


Abbreviation for Internet Protocol. Software that divides information into packets. It then transmits this information in its divided form. This is required for all computers on the Internet to communicate.

IP Address

An address that identifies each computer on the Internet using a string of four sets of numbers separated by periods.


An acronym for Internet Relay Chat. Allows individuals to chat on the Internet.


Abbreviation for Internet Service Provider. These companies offer a wide range of services to individual users and organizations for the Internet. These include hosting, electronic mail, FTP, and many other e-commerce services.


Abbreviation for Integrated Services Digital Network. A telephone service that has become a popular cost effective solution to traditional dial-up speeds over the Internet. ISDN allows ordinary phone lines to transmit digital instead of analog signals, thereby permitting much faster dial up and transmission speeds.


Governing body controlling the issuance and control of domains and addresses. Currently a partnership between the US Government and Network Solutions, Inc.


Abbreviation for Information Technology.



A programming language that was created in 1995 in order to allow Java programs to be downloaded and run on a web browser.



A file transfer program that is popular on mainframe computers.

Killer App

An incredibly useful and creative program or application that provides a breakthrough for its users. The first killer app for the Internet was Email.

Knowledge Management

Systems that incorporate technology and processes used to capture, organize, re-use and re-purpose relevant information to the person who needs it, preferably at the time they need it.



Abbreviation for Local Area Network. A computer network that operates and is located in one specific location.

Legacy Systems

Generally described as an existing computer system that is providing a function for some part of the business. Often these systems are considered older in nature but provide some strategic functions to the business.

Listserv Mailing Lists

This is a system that distributes email. It manages interactive mailing lists and can either be managed by staff or by a computer program.



Abbreviation for Multipurpose Internet Mail Extension, a standard method used to identify the type of data contained in a file based on its extension. MIME is an Internet protocol that allows you to send a variety of binary files across the Internet as attachments to email messages.


Exact coping of the content of one computer disk to another.


Term used to describe many different forms of media being used for particular applications. These include, graphics, animation, sound and video elements.



Term used to refer to Netscape Navigator, the Internet browser created by Netscape Communications Corporation (Formally Mosaic Communications Corporation), which was first released in October 1994.).


An electronic discussion group comprised of collections of postings of interest on particular topics.


A software program that let’s you subscribe to newsgroups, in addition to reading and posting messages to them.


Term used to refer to the Internet.


Set of rules users are encouraged to follow if participating in an electronic discussion group or sending email on the Internet.


Abbreviation for Not Invented Here.


An individually addressable point on a network. Could be a computer, printer or server on the network.


One to One Marketing

Customization and personalization of both product and prospect requirements to meet an individual set of established needs. Once matched, a one-to-one marketing program delivers an exact marketing message, with the appropriate product to meet the prospects needs.



Term used to describe a ‘unit’ of data being transferred over a network.


A word or code that is secret used to log on to a network. The system will validate this word or code and, if approved, the user will be granted access to the network.


Abbreviation for Personal Digital Assistant devices. These devices provide relevant computer functions to individual users without the overhead of a laptop or local computer.


Communication of web information to specifically meet the needs and desires of an individual user.


Plug-ins extend the capabilities of a web browser by permitting the running of other programs and many other multi-media applications using the web browser.


Abbreviation for Point of Presence. This is where the Internet server is located.


Major visiting center for Internet users. The very large portals began as search engines. Examples are AltaVista, AOL, Excite and Yahoo. B2B portals offer locations for individual business transactions to occur specific to affinity groups and business needs.


Abbreviation for Point-to-Point. This is an Internet communication protocol used for transferring network data over serial point-to-point links.

Pull Technology

Describes the type of technology used in the Internet, where users are searching for and requesting information to be downloaded to their computer.

Push Technology

Delivery of information to potential consumers via electronic means. Often involves the automated transmission of new data on a particular topic on a regular basis or on some pre-determined event.


Quality of Service

Defines the level of service for an individual, voice, data or video connection when using a telecommunications supplier.



Technology that allows users to see video as it is being downloaded.


Programs that send visitors to one segment of a web site to a new location automatically.


Suppliers outside of a business network or supply chain that are included as a result of new members and processes inside the system that have changed their value proposition.


Describes the process of ‘controlled’ copying of certain elements of a web site, database or other collection of information. A technique that can provide portions of a system to be automatically distributed to the area that needs it for performance or other reasons.


Abbreviation for Read Only memory. A memory chip that stores data concerning instructions and data included at the time of manufacturing that cannot be easily changed after manufacturing.


A robot is a program that is designed to automatically go out and explore the Internet for specific purposes. Some robots record and index all the contents of the network as to create a searchable database. These robots are called spiders.


A system at the intersection of two networks that works to determine which path is most efficient for data when traveling to its destination.


Search Directories

Subject indexes on the web that allow users to search for information by entering a keyword into a query box on their site.

Search Engines

Search World Wide Web site, Usenet newsgroups, and other Internet resources to match descriptor words. Many also rank the matches in order of relevancy, making it easy for the user to know what sites are likely to be most helpful.


A software program that functions in a client-server or web-based information exchange model whose function is to provide information and execute functions for computers attached to the network. (Also a term that is used to describe the hardware that is running this software application.)


Software that is made Your Listing to users, by the developers, at no cost.


Abbreviation for Simple Mail Transport Protocol. The protocol for Internet Email, where the host name of the Internet provider’s mail server must be designated in order to send mail.


The practice of sending email or posting messages for purely commercial gain, often to very large groups of uninterested users.


Programs designed to browse the Internet and look for information to add to a search tools database.


Slang for someone impersonating another on the Internet. Typically used in electronic mail applications.

Streaming Video

Where a plug-in is used to watch a video in real-time as it is downloaded, instead of having to store it as a file before viewing it.


A general term used to describe the characteristics of a web site to attract and keep users in the area. Also a measurement of how many users return to the site for more information or products.

Synchronous Communication

Simultaneous communication using applications such as the Internet.


Relay Chat, net phone and video conferencing where communication occurs at the same time.


Term used to describe the act of requesting a subscription to a listserv mailing list.

Supply Chain

Participants involved in the development, manufacturing, delivery, support and maintenance of products and services. Together they make up the ‘supply chain’ for a particular set of goods and services. Supply chain software and processes are often used to support and fHTIlitate supply chain efficiency.


A communications paradigm used to minimize latency and optimize the bandwidth Your Listing in a network. It does this by individually routing a packet between hosts using the most expedient route. Once the packets are sent, the destination computer reassembles these packets into their appropriate sequence.


Targeted Marketing

Development of marketing programs by identifying segments in specific markets and designing the product or service to specifically meet these needs.


Pre-defined applications components that allow development and deployment of computer based systems.

T1 Line

A high-speed digital connection that can transmit data at a rate of 1.5 million bps (bits per second). Often used by small medium size organizations. Very fast file transfers can be made using this type of connection.

T3 Line

A very high-speed connection capable of transmitting data at a rate of 45 million bits per second. Good enough to transmit real time video, this type of connection is usually reserved for large organizations.


Abbreviation for Transmission Control Protocol/Internet Protocol. Set of protocols that allow computers of any make or model to communicate with each other over the Internet. TCP packages the data to be sent and IP provides the addressing information about where the packages are to be sent.


Allows users to log onto different computers and run resident programs.


A secure mechanism to allow transmission of data across points of access on the Internet.



Abbreviation for Uniform Resource Locators. The standard form for addresses on the Internet that provide the addressing system for the Internet.



A program created to cause problems on the computer systems they invade.


An acronym for Very Easy Rodent Oriented Netwide Index to Computerized Archives, Veronica is a network utility that lets individuals search all over the 6,000 Gopher servers in the world.

Virtual Private Networks

Private networks that allow users to purchase bandwidth and access, often through their internet connection, without the need to purchase dedicated network cabling or systems.


Abbreviation for Virtual Reality Modeling Language. Language that allows users to experience a simulated three-dimensional environment on a computer.



An acronym for Wide Area Information Servers, WAIS is a network information retrieval system that allows searching for keywords or phrases.


Electronic wallets offer the ability for shoppers on the Internet to automatically debit their accounts using e-money.


Abbreviation for Wide Area Network. Made up of local networks that are connected to other local networks by high-speed telephone lines.

Web Server

A server that is connected to the Internet that contains World Wide Web documents.


The electronic equivalent to a chalkboard, whiteboards provide visual communication and interaction over networks.


Term used to describe users who are attached to their computers or use the computer and the web as an integral part of their lifestyle.

World Wide Web

A collection of protocols and standards that make it possible to view and retrieve information from the Internet. By being linked together in a hypermedia system, this information can be used through the World Wide Web.


Abbreviation for What You See is What You Get. Term used to refer to text and graphics that will print in the same format that appears on the screen.



Abbreviation for Extensible Markup Language. This describes the format, presentation and provides application control over the content of documents and systems using this language. Much more powerful than HTML, XML is likely to be the next generation language for the web and business applications.



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